CVI + CVO Framework™ Outcomes

  • Value

    Applying CVI + CVO, thinking enables your team to evidence and focus on commercial value for all digital effort.

  • Speed

    CVIs + CVOs keep you on track, allow you to move at pace and activate specialists and new technologies quickly.

  • Innovation

    Create digital experiences that improve CVOs and build better and more sustainable products.

Explore the CVI + CVO Framework™

You can explore more on how we apply the  CVI + CVO Framework™ and how we apply it to digitising events on TheMediaCTO and Digitising Events.

The CVI + CVO Framework™ is a strategic approach tailored for businesses aiming to digitise their events and successfully navigate the evolving digital landscape.

Offering a structured, evidence-based pathway, it guides organisations towards an impactful digital transformation.

The framework drives businesses to channel their resources on initiatives directly influencing their Customer Value Indicators / Commercially Valuable Interactions (CVIs), leading to an efficient technology adoption process that minimises tech sprawl, aligns tech initiatives with tangible business outcomes, and enhances overall value.

With a proven track record of effectiveness, the CVI + CVO Framework™ has enabled businesses to double audience engagement, reduce costs, and create new revenue streams, among other benefits.

Even for organisations initially hesitant about digital transformation, this approach provides the confidence to embrace change and achieve significant business outcomes.

Framework Courses