Are you tired of ...

❌
Wasting Time Crunching Numbers

❌
Endless PPT Reports

❌
Making Wrong Decisions

❌
Downloading and uploading CSV files?

Are you buried in spreadsheets every Friday? Trying to make sense of data from all your acquisition channels and then having to create presentation slides for your weekly update?


You know this is TIME-CONSUMING, REPETITIVE, and frankly, not the best use of your skills.

💡 Imagine if you can automate this ...

You come to work Monday morning, and the report is in your inbox.

✅ No more wasted hours. 

✅ No more guesswork.

✅ No more last-minute scrambling to report the numbers. 

✅ Clear, concise reports delivered effortlessly and automatically.👌

✅ You can free up your time and focus on what matters for the event: getting the right audience.

Work Smarter, Not Harder! It's the way to go. 

You have a superpower, and you must focus on what you're great at and stop doing things that drain you so you can do the things you love.

You may not have a data team, so you are doing that job; you hear all the AI noise and need to watch for that. Your audience acquisition team may not be getting any bigger, but you must deliver those numbers.

Change is Tough 🤯

You are craving for a change!

But you're unsure where to start. 

Even worse, you've got lots of challenges:

  • Limited experience with automation tools
  • Resistance from your team
  • Limited time and resources to find and test new solutions
  • And if you find a solution, you may not be able to afford it

Let's face it: Finding an affordable solution that actually works can feel like searching for a needle in a haystack.

Not Just Another Course

Skill Mastery + Practical Application + Proven Framework

This course goes beyond the basics (while still being beginner-friendly). We don't just teach dashboarding skills; we provide a strategic framework tailored for event professionals. Designed to help you track the right data, gain insights, and maximize event audience acquisition success.

By the end of the course, you'll not only gain dashboarding skills and a working solution ready to be employed but also set the foundations for getting the complete picture of your audience acquisition and engagement in one place.

And the best part? We use ONLY FREE tools, so you never have to worry about the budget.

⭐️ Bonus: We understand your busy schedule. Kickstart your event dashboard setup with our fast-track module for immediate implementation.

Part 1:

Building Your Acquisition Dashboard

After completing this course, you'll not only gain dashboard building skills, but also a ready-to-use Event Dashboard to share with your team!
Enroll Now

Get Your 🔥 Questions Answered!

This single-page event dashboard answers essential business questions to help you optimise audience acquisition efforts for event success, which you can keep adding to.

Overall Performance

  • What is the total registrations achieved so far versus the overall target?
  • What is the overall trend in registrations over time?
  • Are there any spikes or drops in registrations count? If so, what might caused them?
  • How does the current registration performance compare to previous periods? (using the date filter)
  • How does the registration pace differ across company sizes?

Key Channel Performance

  • Which channel is most effective in acquiring new registrations? 
  • Which channel is delivering the highest value (tier 1) audience?
  • How does the acquisition status for each channel compare to the target?
  • Which channel has the lowest ROI?
  • What is the registration trend by key channel?
  • Which channels are most effective for different company sizes?

Event Timeline and Management

  • How many days and weeks are left until the event?
  • How many registrations are required to meet the target by week 0?

User Funnel Optimisation (GA4)

  • How well are the visitors moving down the funnel?
  • What are the visits-to-ticket page conversions?
  • At which stage are most users dropping off in the funnel?

“Having all the information at our fingertips saved the team a lot of time, helped us make informed decisions, and increased the audience for our events by over 20%. I recommend this course to any marketing team looking to do more with data.”

Elliot Thomas CHRO UNLEASH

“A data driven mindset is key to succeeding as a modern media business, it all starts with intelligent reporting.”

Dan Loosemore, CEO, DCD

Making a REAL Impact.

Why you need this course?

  • Optimized audience acquisition strategies with tailored data framework.

  • Equip your teams with tools for informed decision making and strategic planning.

  • Monitor and measure event success against targets seamlessly.

  • Driving impact immediately with our fast-track modules, and learn the skills at your convenience.

Course curriculum

    1. A Quick Course Overview

      FREE PREVIEW

    2. How to Use This Course

    1. Getting Started With Pre-Made Event Datasets

    1. Module Overview

    2. Build Your First Report

    3. Connect Data to Looker Studio

    4. Looker Studio Quick Tour

    5. Understanding Data Types

    1. Download and Setup Dashboard

    2. Bonus: Remove or Hide Pages

    1. Intro to Dashboard Building

    2. Funnel Chart

    3. Ratio Scorecard

    4. Countdown Scorecard

    5. Table Chart (Basic)

    6. ⭐️ Translate Business Rules to Visualisation (Key Audience)

    7. Time Series Chart

    8. Combo Time Series Chart

    9. Intro to Filters

    10. Date Filters

    11. Dimension Filters

    12. Reset Filter Button

    1. Adding Context To Numbers

    2. Combine Data From Multiple Sources

    3. Calculate Progress Rate

    4. Calculate Weekly Registration Rate (WRR)

    5. Visualise Registration Progress

Event Boost EP 1: Building Your Acquisition Dashboard

  • £270.00
  • 33 lessons
  • 2.5 hours of video content

📚 Bonus Resources

Valuable resources included to provide a comprehensive introduction to event tracking and dashboarding, making it accessible for all learners.

  • Practice Datasets and Templates

    £99 value

    As part of your learning experience, you have access to 3 practice datasets (templates). While these datasets are mock-ups, they are built using real-world scenarios within the event industry. They enable you to directly apply the concepts learned in the course to practical situations with minimal changes, enhancing your understanding and skill development.

  • Ready-Made Event Dashboard

    £159 value

    This module provides a pre-made Event Acquisition Dashboard Template to help you instantly gain insights into event performance. You'll set up everything you need in minutes, creating a professional and polished final dashboard ready to share with your team and management.

  • 1-on-1 Meeting (Early Birds Perks)

    £150 value

    Enjoy personalized, one-on-one support for a limited time to address your specific needs and challenges throughout the course. This 30-minute online meeting ensures you have the guidance to apply the course content effectively to your events.

Wondering if this is for you?

You're an aspiring marketer eager to enhance your data literacy and improve audience acquisition strategies.

You're working in a small to medium event company lacking extensive resources for advanced data tools, looking for cost-effective solutions to enhance event management and audience acquisition efforts.

You're an seasoned marketer looking to streamline data reporting processes and adopt data-driven approaches to audience acquisition.

You're an event organiser seeking efficient ways to track and analyse event data on-time to maximise event success.

You're a data enthusiast working in event industry and looking to learn practical skills for better career opportunity.

You want to join a continually developing programme of resources and courses to automate, activate AI and get more done with less.


If any one of these resonates, this course is 100% for you.


Tools & Technologies

We are using Google-based technologies which are all free to use. All you need is a Google account (which is also free to sign up).

Looker Studio

Looker Studio is a free business intelligence tool featuring intuitive dashboards, robust reporting capabilities, and drag-and-drop functionality, making it beginner-friendly for data visualization and analysis and sharing.


Google Sheets

Google Sheets is a powerful cloud-based spreadsheet application by Google, widely used for storing, organizing, and analyzing data collaboratively. It offers features for creating, editing, and sharing spreadsheets online, making it easy for remote teams to update data efficiently in the same place.

Meet Your Instructors

Sin Ling

Head of Data Science

SL (Sin Ling) started her career as a data analyst in a multinational company before becoming an independent data scientist. She has been working at The Media CTO, heading up the data science department, helping to build predictive models and creating custom data models for clients. Her expertise in Looker Studio and other Business Intelligence tools has allowed her to collaborate with clients worldwide, sharing insights and strategies tailored to their needs. SL is passionate about data and telling stories with numbers and powerful visualisations. She loves teaching Looker Studio because it's a remarkably simple yet incredibly powerful tool for individuals with no data science background to dive into the sea of data.

Adam Malik

CDO

Author of the CVI + CVI Framework™ and founder of The Media CTO. Adam has over 20 years of experience in the Media & Events sector. Launching many new digital products, conferences and exhibitions always backed by digital innovations and applying the latest technologies to accelerate growth. After exiting his last media business, he has been working with many media and events businesses to drive digital transformation and train teams to take advantage of the latest digital trends and data science.

Discover your potential, and free up time starting today

Enroll today

EVENT BOOST

Boost Event Success with Data-Driven Insight

Event Boost is a collection of free templates, how-tos, and courses designed to empower small and niche event organizers and working professionals with the essential skills to gain actionable insights into events. Our goal: To help you leverage cost-effective and powerful free tools to enhance your events audience aquisition and execution.
Event Dashboard: Acquisition Channel analysis and Event Registration Tracking

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