Course curriculum

    1. Overview And Introduction

    2. URLs Decoded

    3. The Structure of UTMs

    1. UTM_Campaign

    2. UTM_Medium

    3. UTM_Source

    4. UTM_Term

    5. UTM_Content

    1. Structure Matters - Crating Your UTM Framework

    2. UTMs And Sessions Why It Matters

    3. The Power of Delimiters

    4. Persisting UTMs

    1. The Comprehensive UTM Quiz

    1. The DiG UTM Framework

    2. Analytics Jargon Buster

About this course

  • Free
  • 15 lessons
  • 0.5 hours of video content

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